Imagine Louisiana Communications
"There's an old saying in politics about 'knowing where the bones are buried.' Lamar knows that in Louisiana, sometimes the bones are buried and sometimes they're above ground. We need folks like him to hold our politics and our politicians accountable." - James Carville

“There are few people in Louisiana who can get to the heart of a policy matter faster — and describe it with more clarity and vision — than Lamar White. Lamar not only knows policy; he also has an uncanny instinct for Louisiana politics. He is one of the brightest and most creative minds in the Louisiana political world today.”

– Robert Mann, journalist, historian, former aide to U.S. Sen. Russell Long, U.S. Sen. John Breaux, Gov. Kathleen Blanco, professor of political communications at Louisiana State University’s Manship School of Mass Communications, where he holds the Manship Chair.

On a per capita basis, more professional football players hail from the Great State of Louisiana than anywhere else in the nation. We love football in Louisiana, even when our teams are terrible, so it makes sense that we are the ripest breeding ground for the NFL.


We also love our politics in Louisiana, and during a national election season, it is nearly impossible to turn on cable news without seeing a son or daughter of Louisiana offer their prognostications. Louisiana is awash with political pundits.

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In Louisiana, political consulting isn’t merely a cottage industry; it’s an important part of the state’s economy. In part, it’s because Louisiana holds elections for practically every public office imaginable, but it’s also because elections here are almost always a spectacle.

In 2015, the gubernatorial election was dominated by stories about sex workers and spies, with down-ticket races featuring grown men who ran under their nicknames, Rooster Lips and Chicken Commander. 24 years before, voters were urged to “Vote for the Crook. It’s Important.” And they did, sparing the state from being led by the former Grand Wizard of the Ku Klux Klan.

We had a governor who was involuntarily committed to a mental institution, broke out by firing those responsible for his care, began an affair with a Hollywood movie star, ran for Congress, won, and then died before he could take office. And we had another governor who spent eight years in federal prison, emerged from his cell at the ripe old age of 84, quickly married a woman in her early thirties, starred in a reality show, sired a son with his new wife, ran for Congress, lost, and yet is still widely admired and popular.

Louisiana politics is and has always been fascinating and colorful and entertaining, and not surprisingly, it’s not always logical or even remotely professional.

Imagine Louisiana Communications understands there are already enough political consultants in Louisiana to populate a small town, and with very few exceptions, they all offer the same menu of services and follow the same basic playbook. We do not seek to duplicate their efforts.

We don’t manage campaigns. We don’t organize fundraisers or build websites. We aren’t a polling company, though some of our work requires polling. And we don’t create television or radio or direct mail ads, though some of our work informs them.

Our mission is simple: We seek to make legislators, elected officials, and candidates more effective and better informed communicators.

We ensure that our clients are spectacularly well-informed, well-prepared, and well-rounded in their understanding of the issues and their opponents, and as a result, we also ensure our clients are capable of commanding candidate forums, committee hearings, floor debates, and press conferences.

We are the only company in Louisiana that specifically and primarily focuses on research, the accumulation of information and data, and we are the only company with the extensive and diverse network necessary to provide clients with a wide range of expert opinions.

As natives of Louisiana, however much we sometimes enjoy the spectacle, we understand that in order for us to compete, our lawmakers must be armed with the facts.


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INSPIRE. INFORM. IMAGINE. “A Louisiana politician can’t afford to let his animosities carry him away, and still less his principles, although there is seldom difficulty in that department.” – A.J. Liebling, The Earl of Louisiana, 1961 **** We are Louisiana’s only full-service firm exclusively specializing in policy, candidate, opposition, and political research; messaging; content development, and… Read More

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One of our very first projects at Imagine Louisiana will be to recruit three students currently enrolled in a Louisiana public college or university and assist them in creating, drafting, and editing a research paper presenting their own original and pragmatic ideas on the ways in which lawmakers can protect and improve our imperiled system… Read More

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“There’s an old saying in politics about ‘knowing where the bones are buried.’ Lamar knows that in Louisiana, sometimes the bones are buried and sometimes they’re above ground. We need folks like him to hold our politics and our politicians accountable.”
– James Carville

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FOR MORE THAN A DECADE, I have published CenLamar, a popular website that traffics on and relishes in the surreality of Louisiana politics.  During those ten years, I have feuded with a former klansman, interviewed Governors and U.S. Senators, become unlikely friends with staunch Republicans and upset more than a couple of my fellow Democrats. I’ve broken… Read More

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